In an amazing use of their brand, DC Entertainment is using the Justice League to increase awareness of the famine in Africa’s horn. 

The “We Can be Heroes” campaign is soliciting donations which will go to Save the Children, International Rescue Committee and Mercy Corps.  The best part? DC Entertainment will match 100% of your donation.  If your employer also matches contributions, this would be a great way for you to get the most bang out of your charitable buck.

Joinwecanbeheroes.com is also selling special “We Can be Heroes” merchandise featuring the Justice League and 50% of the merchandise proceeds will also go to the aforementioned charities. I’m ordering a shirt right now!

This is making the rounds on Facebook this morning.

I can’t find any credible information on what genius photographer made this, but it made me laugh.  I’ll bet many of us have a series of similar photographs with our kids.  I’m really impressed with how much life he/she was able to convey using action figures, what a great eye they have!

Know who created this masterpiece?  Send the info to sharon(at)parentinggeekly(dot)com so I can give proper credit!

You really can’t help but compare Minecraft to it’s real-world work-alike, Lego.  Both activities involve building items out of blocks.  Well pretty soon you will be able to build Minecraft creations with Lego.

The idea for a Minecraft Lego set was submitted by Mojang (Minecraft’s publisher) to CUUSSO, Lego’s crowd sourced submission site.  In CUUSSO a user submits the idea for a set and the public votes on them. Any sets that receive 10,000 votes is submitted to a Lego Jury who determine wether or not a project is feasible.  The Minecarft concept broke Lego CUUSSO records, reaching the 10,000 vote mark in less than 48 hours.  Today the Lego CUUSO blog published the news that Minecraft fans had been waiting to hear:

We’re happy to announce that the Minecraft project on LEGO CUUSOO has passed the LEGO review and we are now developing a concept that celebrates the best aspects of building with the LEGO system and in Minecraft. We can’t wait to show it to you—but it isn’t ready just yet. These things take time, so we appreciate your patience. More details are to come.

Since this was the official Mojang endorsed effort, they will be able to work with Lego to secure licensing.  As the “owner” of the project Mojang will receive 1% of sales, which they have pledged to donate to charity. I’m assuming they will also receive licensing fees, but due to the weird nature of the collaboration it’s hard to say.