In an amazing use of their brand, DC Entertainment is using the Justice League to increase awareness of the famine in Africa’s horn.
The “We Can be Heroes” campaign is soliciting donations which will go to Save the Children, International Rescue Committee and Mercy Corps. The best part? DC Entertainment will match 100% of your donation. If your employer also matches contributions, this would be a great way for you to get the most bang out of your charitable buck.
Joinwecanbeheroes.com is also selling special “We Can be Heroes” merchandise featuring the Justice League and 50% of the merchandise proceeds will also go to the aforementioned charities. I’m ordering a shirt right now!
