I watching Hulu this morning, and this Best Buy ad came on. The guy buys his lady friend a copy of Black Ops 2 and then they play together. The fact that she’s a female is not the point of the ad, they seem to be genuinely be marketing video games (a shooter, even!) as gifts for women, which is AWESOME.
It was 15 seconds that made my morning.
I dunno. I think they are playing to the market that has been there for a very long time. But, I probably have a bias as I worked there for a few years and had an awful time because I was of the female gender.